Back 70 is a brand that redefines sneaker culture through innovation, individuality, and creativity. Originating in the charming town of Vigonovo, Venice, the brand draws on its rich heritage while consistently pushing the boundaries of footwear design. With a focus on crafting next-generation sneakers, Back 70 blends comfort, sustainability, and distinctive style, appealing to individuals who seek more than just footwear. Designed in Italy and crafted from premium raw materials, each pair reflects a relentless pursuit of perfection, merging vintage charm with a modern aesthetic.

In a remarkably short time, Back 70 has gained a strong reputation across Europe for its bold designs and forward-thinking approach. Known for expressive colors, nostalgic patterns, and high-quality craftsmanship, Back 70 sneakers stand out as a symbol of self-confident individualism. With roots grounded in tradition and a vision focused on the future, Back 70 represents more than just a brand—it is a journey driven by passion, perseverance, and a commitment to bringing optimism and timeless style from the '70s into today.